Car To Market
Create the winning residual value formula for new car launch success
Car To Market provides manufacturers with the independent review and validation they need to sell more new cars more profitably to leasing companies, fleets and rental companies. A 360° expert assessment of a new model provides the strategic advice needed to refine: specification and equipment strategy; pricing and discounts; volume and sales plans; sales channels; and brand image. Combined these adjustments create the winning RV formula for new car launch success.
Comprehensive forecasts
Our experienced analyst teams prepare comprehensive, independent RV forecasts covering 30 influencing factors including: product design, specification, pricing, sales planning and brand image.
Actionable insight
Our experts offer advice at every stage of development enabling you to pinpoint factors shaping future RV performance and make the changes needed to boost sales for your new model.
Maximise profit
Every percentage point improvement in RV performance reduces the need for manufacturer discounts and enhances the leasing sales proposition for both business and retail customers.
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Manufacturers across Europe rely on Car to Market’s confidential, independent and detailed assessment to optimise the RV potential of a new model from the outset, helping to refine product design and sales strategy and increase sales. We regularly work with more than 90% of automotive brands in multi-country and multi-phase projects to:
- Independently forecast and verify RV predictions well in advance of model launch to support quotations to fleet customers, RV committees and dealers;
- Pinpoint areas of competitive differentiation for each new model, ensuring they go to market with a robust sales story;
- Refine the market positioning and RV potential of a new model on a country by country basis;
- Identify changes to product design and commercialisation strategy to maximise RV performance;
- Plan future model strategy, identifying ongoing improvements that can be implemented either immediately, in the next model year or facelift or in future model generations.