10 July 2020
Since its launch in 1974, the Volkswagen Golf has become iconic and is almost a brand unto itself. The exterior design of the eighth generation is evolutionary, but the interior has taken a big technological step forward with advancements such as a 10.3-inch digital cluster in front of the driver, a centrally-mounted touchscreen and Amazon Alexa intelligent voice control.
The Golf VIII has high price positioning, especially compared to most mainstream brands, although it does remain priced below premium rivals. Furthermore, the C-segment is increasingly being abandoned by private users, who prefer C-SUVs. The latest Golf also has to contend with new versions of key competitors such as the SEAT Leon, Audi A3 Sportback and Ford Focus.
The latest Golf will offer a wide range of engine types, including diesel, petrol, mild-hybrid and plug-in hybrid versions. The level of soundproofing is high, driving softness is coupled with good driving dynamics, and the engines are quiet and economical.
However, there will not be a battery-electric (BEV) version of the Golf VIII, with VW’s imminent launch of the ID.3 all-electric hatchback, which may deter buyers interested in both the design of the Golf and a BEV.
Click here or on the image below to read Autovista Group’s benchmarking of the VW Golf VIII in France, Germany, Italy, Spain and the UK.
We present new prices, forecast residual values and SWOT (strengths, weaknesses, opportunities and threats) analysis.