28 July 2020
Autovista Group’s chief economist Christof Engelskirchen speaks to Liz Olsen, senior strategy director, and Ben Osborne, head of insights, at brand specialists Siegel+Gale, about the role of the brand in the adoption of electric vehicles (EVs). This podcast unravels and de-fluffs the brand black box and what role it plays in leading customers on the journey to electric mobility.
Olsen and Osborne have recently authored a whitepaper, Leveraging brand to bridge the adoption gap, which you can read here.
For more of the latest thinking, insight and data from our Auto Mobility LIVE speakers and TCO Awards judges, check out our Auto Mobility LIVE Insights page.