20 February 2020
Ford has resurrected the Puma nameplate, which the brand last used on a popular small coupe produced from 1997 to 2001, for its new offering in the highly competitive B-SUV segment.
Despite the long-standing presence of the EcoSport model, Ford has not been a key player in the segment. However, the new Puma is practical, dynamic and more attractive than the boxy design of the EcoSport and some competitors.
How does the new model perform from a pricing perspective in relation to its main rivals?
Click here or on the image below to read Autovista Group’s benchmarking of the new Ford Puma in France, Germany, Italy, Spain and the UK.
We present new prices, forecast residual values and SWOT (strengths, weaknesses, opportunities and threats) analysis.