Location: Vienna, Austria
Summary of role:
We are looking for a Digital Marketing Manager who will successfully assist in the planning, execution and optimisation of our online marketing efforts in Austria and in Switzerland. The Digital Marketing Manager will market new and existing services to customers and prospects through digital channels, increasing engagement and creating new subscription revenue.
- Execute and manage digital marketing campaigns using the Eloqua Marketing Automation platform
- Work with the Digital Marketing Automation Specialist to maximise the use and exploit the benefits of Marketing Automation
- Analyse web analytics data in order to identify gaps and missed opportunities for our customers and prospects
- Recommend ways to increase traffic and conversions
- Scale our social media activities, for example on Twitter and LinkedIn, with emphasis on engagement and lead generation
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Work with internal experts to create digital content that will engage target audiences, position Eurotax as leading expert in automotive data and insights and drive traffic to our website
Skills, Knowledge & Behaviours Required:
- Degree in Marketing or Communications with focus on digital media/online or equivalent qualification
- 5 years experience of using a variety of digital marketing channels including email, web, social, content, search, etc.
- Excellent practical knowledge of the latest web content marketing strategies
- Solid understanding of web analytics and search engine marketing principles
- High knowledge of Eloqua and Salesforce Platforms
- Advanced knowledge of HTML and experience with the content management system WordPress
- Ability to work independently and use initiative to get the job done
- First-rate time management and organisational skills
- Fluent in written and spoken German and English
- Very good language skills in written and spoken French
To apply, please send you CV and covering letter to email@example.com
Thank you for your interest in working with us. Due to the high volume of applications we receive, we are regrettably unable to reply to all candidates individually. We will contact you if your application has successfully progressed to the next stage of the recruitment process.