Car To Market
The insight behind optimising new car Residual Value
Comprehensive Residual Value forecasts
Our experienced analyst teams prepare comprehensive residual value forecasts that cover 30 influencing factors including: product, design, function, specifications, quality, pricing, sales planning, channel strategy and brand image.
Maximise ROI for customers - increase sales for your business
Our experts offer advice at every stage in the development of a new car or LCV two years before launch, enabling you to accurately evaluate the key success factors which will influence your vehicle's residual value performance. Our recommendations help you maximise return on investment for your customers and boost sales for your car.
Intelligence that translates to profits
Every 1%-point improvement in residual value performance can save manufacturers approximately €1m in discounts and rebates for every 10,000 vehicles sold. More attractive lease rates increase new car sales and give you a powerful sales proposition for customers - both business and retail.
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Features & Benefits
Car To Market optimises the Residual Value potential of your new car, identifying changes that need to be made to product design and commercialisation strategy to improve RV still further. Key features and benefits include:
- Strictly confidential, independent and detailed assessment of your new car and its commercialisation strategy by our automotive and market experts
- Minimised risk for your dealer network, marketing and leasing businesses
- Improved RVs, based on expert recommendations - especially during multi-phase CarToMarket projects, starting two years before launch
- Recommendations which can either be implemented immediately or with vehicle updates or future model launches
- Independently forecasted RVs - fully endorsed by our local editorial teams - well in advance of vehicle launch to support your proposals to fleets, RV committees and dealers
Our Customers
Car To Market is used by manufacturers across Europe to optimise the RV potential of vehicles from day one of the project, helping to drive product design, sales strategy and increased sales. We regularly work with more than 90% of automotive brands in multi-country and multi-phase projects.
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