Car To Market
Optimise the residual value of a new model before launch
Comprehensive forecasts
Our experienced analyst teams prepare comprehensive, independent residual value forecasts that cover 30 influencing factors including: product design, function, specification, quality, pricing, sales planning, channel strategy and brand image.
Actionable insight
Our experts offer advice at every stage in the development of a new car or LCV enabling you to accurately evaluate the key success factors which will influence your vehicle's residual value performance. Our recommendations help you maximise return on investment for your customers and boost sales for your car.
Maximise profit
Every percentage point improvement in residual value performance can save manufacturers approximately €1m in discounts and rebates for every 10,000 vehicles sold. More attractive lease rates increase new car sales: a powerful sales proposition for both business and retail customers.
Learn more
Car To Market optimises the residual value (RV) potential of your new car, identifying changes that need to be made to product design and commercialisation strategy to improve RV still further. Key features and benefits include:
- Strictly confidential, independent and detailed assessment of your new car and its commercialisation strategy by our automotive and market experts
- Minimised risk for your dealer network, marketing and leasing businesses
- Improved RVs, based on expert recommendations - especially during multi-phase Car To Market projects, starting two years before launch
- Recommendations which can either be implemented immediately or with vehicle updates or future model launches
- Independently forecasted RVs - fully endorsed by our local editorial teams - well in advance of vehicle launch to support your proposals to fleets, RV committees and dealers