Car To Market

Car To Market

Optimise the residual value of a new model before launch

Comprehensive forecasts

Our experienced analyst teams prepare comprehensive, independent residual value forecasts that cover 30 influencing factors including: product design, function, specification, quality, pricing, sales planning, channel strategy and brand image.

Actionable insight

Our experts offer advice at every stage in the development of a new car or LCV enabling you to accurately evaluate the key success factors which will influence your vehicle's residual value performance. Our recommendations help you maximise return on investment for your customers and boost sales for your car.

Maximise profit

Every percentage point improvement in residual value performance can save manufacturers approximately €1m in discounts and rebates for every 10,000 vehicles sold.  More attractive lease rates increase new car sales: a powerful sales proposition for both business and retail customers.

Product Category:
  • Intelligence

Learn more

Features & Benefits

Car To Market optimises the residual value (RV) potential of your new car, identifying changes that need to be made to product design and commercialisation strategy to improve RV still further. Key features and benefits include:

  • Strictly confidential, independent and detailed assessment of your new car and its commercialisation strategy by our automotive and market experts
  • Minimised risk for your dealer network, marketing and leasing businesses
  • Improved RVs, based on expert recommendations - especially during multi-phase Car To Market projects, starting two years before launch
  • Recommendations which can either be implemented immediately or with vehicle updates or future model launches
  • Independently forecasted RVs - fully endorsed by our local editorial teams - well in advance of vehicle launch to support your proposals to fleets, RV committees and dealers
Our Customers

Car To Market is used by manufacturers across Europe to optimise the RV potential of vehicles from day one of the project, helping to drive product design, sales strategy and increased sales.  We regularly work with more than 90% of automotive brands in multi-country and multi-phase projects.

Our Markets

Car To Market is available for more than 20 countries including: 

  • Austria
  • Australia
  • Belgium
  • Switzerland
  • Czech Republic
  • Germany
  • Greece
  • Spain
  • Finland
  • France
  • Hungary
  • Italy
  • The Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Sweden
  • Slovenia
  • Slovakia
  • United Kingdom